| Email has truly transformed human conversation...that's no exaggeration.
My lifelong dedication to the civil formalities of written communication—Dear
so-and-so, very truly yours, with sincere regrets, etc.—is
nowadays
inexorably trampled by that impatient "Send" button, and my
stamp-licking skills are quietly slipping into desuetude. Now I talk to
whom I want, when I want, and all this at the speed of light and a
bargain-basement price to boot. Wow!
But, alas, every blessing has its enemies. For starters, there are
those vexatious, annoying Spam
emails pushing Viagra, Nigerian oil scams, internet gambling, pornography,
you name it. The very inexpensiveness of email is the reason for this:
spammers can flood the world with millions of unwanted missives for a
miniscule cost. To make matters worse, email has become the intrusion
vector of choice for the virusPerps, in the form of infected attachments. My
outgoing email includes the usual individual messages and replies. It also
includes email-merge messages for
things like inviting people to visit my website, advertising a guitar available or sending
information I think will be of interest to classical guitarists. Those
messages are emphatically NOT spam: my email address list consists of carefully
selected names/addresses of classical guitar performers, teachers
and aficionados, many of whom I know personally; they are addresses
I have acquired over several years in the normal course of my luthiery
activities, and also addresses I have individually selected from public
sources, primarily the Guitar Foundation of America and other websites.
Increasingly my list is
coming to consist of people who have asked to be included in my
Email
List. All merge emails I send leave my outbox with an individual header only...yours;
there are no blind copies, no multiple-recipient "To:" lines, so
no one else will ever see your name or email address. And unlike the
spammers, I do receive all Replies in my inbox...and I do my best to
respond to every one of them. Any person receiving an email from me who did not ask, and
does not wish, to be on my list need only reply with a request to be
removed; I will remove that person's name and personally acknowledge this with an email
response. Occasionally I receive a request for
an email address of an individual on my email list. It is my policy not to
release such an address without the express permission of the owner. |